Details

Brand

Rolex

Model

Datejust

Reference

68278G

Movement

Automatic 2135

Case

31 mm ex.crown

Metal

Yellow Gold

Circa

1989

Dial

Champagne (gold)

Bezel

Yellow Gold (fluted)

Condition

Very Good

Box/Papers

Watch Only

About this watch

Band: Yellow Gold President Clasp: Concealed clasp Glass: Sapphire crystal Water Resistant: 100 m The 'President' bracelet, such as it is, existed unnamed nine years before it was called as much. Lyndon Baines Johnson acquired his own Day-Date (for which the bracelet was reserved) and was the first POTUS to be seen wearing one publicly. Rolex capitalised on his endorsement by associating the role with Rolex in their promotional materials. The case, fluted bezel, crown, and bracelet are all solid 18-carat yellow gold. It is pressure-resistant to 10 bar thanks to its Twinlock screw-down crown, making the watch suitable for surface swimming with proper care and maintenance. Protecting the dial is a scratch-resistant sapphire crystal. The champagne dial features natural white diamond hour markers, with a date aperture at 3 o'clock magnified 2.5× by a cyclops lens. The watch is presented on a solid 18-carat gold President bracelet, its three-piece semi-circular links a hallmark first created for the Day-Date. It secures to the wrist with a Crownclasp, an elegant, low-profile system with no bulky folding clasp. Behind the gold caseback beats the in-house automatic Calibre 2135, the first of Rolex's ladies' movements to feature a quickset date. It runs at 4 Hz (28,800 vibrations per hour) for around 42 hours fully wound and is certified as a chronometer by the COSC. This Rolex Datejust has just been through our service centre, Watch Tech, and is covered by our two-year VWC warranty. Watch only. Circa 1989.