About this watch

The 2024 MB&F M.A.D.1S, from the visionary mind of Maximilian Büsser, is a groundbreaking timepiece that epitomizes innovation, accessibility, and bold design. A continuation of the highly acclaimed M.A.D.1 series, this watch bridges the gap between avant-garde horology and everyday wearability, showcasing exceptional craftsmanship and a flair for the unconventional. Key Features: Innovative Time Display The time is displayed laterally on a rotating cylinder at the case’s side, a unique and mesmerizing approach that redefines traditional watch reading. Luminous Arabic numerals ensure visibility even in low light, adding functionality to its futuristic design. Swiss Precision Movement Powered by the La Joux-Perret G101 automatic movement, this timepiece offers: A robust 68-hour power reserve. 28,800 vibrations per hour (4 Hz) for precise timekeeping. The movement’s engineering ensures reliability while reflecting the precision synonymous with Swiss horology. Dynamic Winding Rotor A triple-blade rotor in titanium and tungsten spins at the top of the watch, creating a captivating visual effect with lacquered accents in vibrant colors. Its kinetic energy adds an element of…