About this watch

Rolex Datejust 31 278344RBR – An Iconic Combination, Executed Perfectly The Datejust 31 exists in dozens of configurations, but the pink sunray dial with Roman numerals and a diamond-set bezel in White Rolesor is one of the combinations that collectors and newcomers alike keep coming back to. It is simultaneously understated and glamorous — the pink dial warm and feminine, the diamond bezel precise and restrained, the Jubilee bracelet a classic choice that has accompanied the Datejust since 1945. This is not a watch that needs to shout; everything here is doing exactly what it should. White Rolesor: Rolex’s Original Two-Tone White Rolesor is Rolex’s term for the combination of Oystersteel and 18k white gold — a pairing the brand has refined for decades. On the 278344RBR, the Oystersteel case and Jubilee bracelet provide durability and every-day wearability, while the 18k white gold bezel & crown elevate the piece into dress-watch territory. The result is a watch that works equally well with a business suit or an evening outfit, and which avoids the high-contrast harshness that a full yellow gold or rose gold Rolesor can sometimes produce. White Rolesor sits quietly and lets the…